SAKS X AMAZON
In April 2025, Saks collaborated with Amazon to launch luxury designer fashion on their platforms, making it easier than ever to shop your favorite designer brands—right alongside your everyday essentials. This strategic collaboration integrated the Saks brand seamlessly into the Amazon ecosystem, featuring a complete luxury storefront takeover, homepage and mobile hero placements, site navigation integration, a robust mix of paid media and organic social, and a window installation at the Saks Fifth Avenue New York flagship.
The creative direction focused on the thrill and anticipation of shopping and receiving luxury items with ease. Turning everyday moments into playful celebrations while capturing the excitement of designer pieces arriving at your doorstep. The initiative delivered an elevated, luxury shopping experience and aimed to reinvent luxury shopping so that each customer’s experience is personalized and unmistakably their own. This partnership with Saks brought over 10,000 curated styles from over 30 Saks exclusive designer brands to Amazon’s expansive customer base.
As the lead designer on the project, my responsibilities included creating and delivering all assets for the Amazon app, Amazon luxury stores home page, Saks storefront landing page on Amazon luxury stores, marketing emails, display advertising media, and organic social. I collaborated daily with the Amazon team and internal Saks creative teams to turn over hundreds of assets for weekly refreshes and ensured a seamless process and effective external collaboration.
The creative direction focused on the thrill and anticipation of shopping and receiving luxury items with ease. Turning everyday moments into playful celebrations while capturing the excitement of designer pieces arriving at your doorstep. The initiative delivered an elevated, luxury shopping experience and aimed to reinvent luxury shopping so that each customer’s experience is personalized and unmistakably their own. This partnership with Saks brought over 10,000 curated styles from over 30 Saks exclusive designer brands to Amazon’s expansive customer base.
As the lead designer on the project, my responsibilities included creating and delivering all assets for the Amazon app, Amazon luxury stores home page, Saks storefront landing page on Amazon luxury stores, marketing emails, display advertising media, and organic social. I collaborated daily with the Amazon team and internal Saks creative teams to turn over hundreds of assets for weekly refreshes and ensured a seamless process and effective external collaboration.
Mobile push notifications for Amazon app users.
Saks hero takeover on the Amazon Luxury Stores home page.
Amazon app home page launch takeover—guiding customers to shop over 30 Saks exclusive designer brands. Categories included shoes, handbags, accessories, beauty, women's and men's designer clothing.
Saks hero refresh on the Amazon Luxury Stores home page.
The digital window displays on the Amazon app were inspired by the iconic windows at the Saks Fifth Avenue New York flagship. They were designed with a parallax scrolling effect to create a seamless, immersive shopping experience from shopping the brick and mortar store to browsing the luxury storefront on the Amazon app.
The Saks storefront landing page in the Amazon luxury stores.
Campaign imagery