Harrison Public Library

The goal of this campaign was to promote reading through the borrowing of books. The Design Concept was to utilize a medium that would connect to the young adults and teens of the Harrison, NY community. Die Cut Stickers showcased the action of borrowing books as something that can be invaluable – by using a medium that is prominent in popular culture. With every book you borrow, there will always be a story or idea to be kept. The posters and stickers were set up in kiosks that were spread throughout the most popular locations in the town – such as Dunkin’ Donuts, bus stops, the bank, etc. The community could then find these kiosks and collect each sticker as a reminder to visit and borrow from their local library.